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Market Strategy: Improving Products and Pricing

Delivering the right products at the right price to improve competitive effectiveness and ongoing revenue.

Our approach to marketing management begins with the customer. We work with you to identify target segments and understand their buying patterns and perceived needs. We help you create and communicate products and services that offer unique and tangibly different value from the competition.

Financial services institutions have the benefit of extensive customer transaction data. We understand how to translate that data into usable customer profitability and buying preference information resulting in improved marketing efficiency and greater sales force productivity.

Peak Performance Consulting Group has extensive experience in market segmentation, product development, customer database management and pricing strategy. We understand how to coordinate marketing programs with retail sales management so that branch staff are prepared and motivated to leverage marketing campaigns.

Delivering Results for Our Clients

  • Re-aligned branch sales process, resulting in 20% improved volume without increasing expenses
  • Re-designed Call Center sales process resulting in 22% higher "book to look" (conversion of inquiries into accounts)
  • Re-designed consumer and small business deposit products resulting in 138% increase in new accounts booked over a 12 month period
  • Developed improved Cash Management products and sales process, resulting in "sales volume that exceeded our expectations"
  • Re-engineered deposit product pricing methodologies resulting in $4 million incremental annual revenue
  • Re-engineered consumer loan pricing methodologies resulting in 20bp improvement in portfolio yield

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From Retail Banking Strategies

Peak Wins Award for Retail Banking Strategies Newsletter

Peak Performance Consulting Group recently received the Constant Contact All Star Award for the top 10% of newsletters during 2016 in customer engagement, relevant content and readership.  Criteria for selection include:   Content...

Marketing Strategies: Metrics and Models to Optimize Your Strategic Plan

Marketing has become more complex with proliferation of channels and media.   Marilois Snowman, CEO of Mediastruction and David Kerstein, President of Peak Performance Consulting Group, discuss their presentation at...

Strategies to Grow Debit Income: Forget Debit Rewards

Debit interchange is one of the key fee income drivers, especially for community banks. But many institutions struggle to find strategies that fuel revenue growth, especially as merchants become more...

Video Blog: Three Things to Consider When Closing Branches

Financial Institutions are re-configuring branch networks to meet changing customer demand, closing bank branches and investing in new channels.   Jon Voorhees, Peak Performance Consulting Group consultant and former Head...

10 Keys To Success With Bank-At-Work Programs

This article was was originally published in The Financial Brand on June 22, 2017   Bank-at-Work programs are both efficient and effective ways to generate new business. But, work site...

Podcast: The ever-changing face of bank branches

  If the podcast does not appear, please click on the word “Podcast” in the title of this article)    On this episode of the BAI Banking Strategies podcast, Lou...

10 Things to Consider When Opening a New Branch

While the total number of bank branches is declining, the industry is still opening 1,000 branches annually.  Here are 10 keys to accelerating success of your new branch.   This...

Turning FinTech into WinTech: How smaller financial institutions can succeed with digital

BY: DAVID KERSTEIN, Peak Performance Consulting Group, and DAN MERCURIO, Cambridge Savings Bank.  This article was originally published in BAI Banking Strategies.   Compelling digital offerings aren’t just a consumer...